18. East & West Futures

Today, we’re taking you on a trip around the world.

Join our hosts, global foresight leaders Jo Lepore, based in the US, and Lianne Kwan, based in China, as they explore the differences and similarities between East and West markets, and how key factors influence the growth, innovation and culture within them.

Joining the global conversation are two highly respected experts in the world of consumer behavior and marketing: Jidi Guo, Managing Partner at Inner Chapter from Shanghai; and Martin Schiere, Principal and Marketing Strategy lead at Glocalities from Amsterdam.

Together, they break down some of the biggest myths surrounding East vs West cultures and discuss the dichotomies and commonalities likely to be most influential in this decade. Wherever you are around the world, this is one to tune into!

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All views are those of the podcast hosts and guests only and do not necessarily reflect the views of their employer(s).