4. Transformed Next Normal: The Joy of Misbehaving

As we commence a new decade, we enter a time of experimentation and creativity that will drive exciting innovation. Amplified by a restrictive pandemic, we’ll give ourselves permission to re-connect, to experience joyful moments, and to rethink the rules that no longer serve our values. This shift is reflective of the fundamental human need to ‘rebel’, driven by the questioning of social conventions and exploration of individual expression.

In this episode, Jo talks brand disruption with Billy Jones, SVP Energy BBDO. Jonathan Wan, Director of Global Marketing Japan Airlines, shares how we’re rethinking ways to connect with the world. And we take a look into the future of consumer values with Trevor Sudano, Senior Engagement Manager IPSOS Strategy3.

Join us as we discuss the future of rebellion, with the Joy of Misbehaving.

———

All views are those of the podcast hosts and guests only and do not necessarily reflect the views of their employer(s).