25. Futures Business, Pt. 2: Keeping Foresight Fresh (Live from IIEX NA 2022)

In an unpredictable world, the demand for strategic foresight is greater than ever. In a special live episode, recorded at IIEX (Insight and Innovation Exchange) in Austin, Texas in front of a live audience, we dive into the importance of practicing foresight to future-proof organizations. But how do you keep foresight fresh?

Join our host, global foresight leader Jo Lepore as she explores how to deploy foresight business-wide and sustain that future-led momentum.  She is joined by a fellow foresight practitioner Adam Walker, Executive Director of Consumer Foresight & Market Exploration at The Walt Disney Company. Adam shares Disney’s journey in implementing and applying foresight over the past five years, and how the company leveraged foresight to navigate the pandemic.

Together, Adam and Jo dig deep into practical ways of applying foresight to business plans, fuelling the foresight momentum once it’s no longer the “exciting new thing” in the business, and how to leverage foresight to amplify timeless stories into relevant new world contexts.

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Read more from Adam Walker on Linkedin

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