Episode 20
20. Future of Insights
It’s our last episode of 2021 and we are ending with a bang; confronting the reality and exploring the future of our very own Insights industry. Often viewed as working in a silo, drowning in data and at risk of being superseded by AI, always the groupie and never the rockstar … what role can and should Insights and Human Intelligence play in the business of the future?
Our host, global foresight leader Jo Lepore, invites three industry-recognized and respected Insights leaders to cover a topic that hits close to home: Nigel Hollis, renowned author and speaker and Brand Marketing Consultant at Ask Nigel, Jorge Ruiz, Global Head of Marketing Science at Tik Tok, and Mars’ own Sorin Patilinet, Global Marketing Insights Director.
Want to know how the Insights industry is changing in the future business landscape? Tune in as we discuss how Insights can help turn evidence into a platform to unlock new possibilities, can turn human-centric curiosity into a culture of experimentation and can help your brand venture (measurably) into new territory ... learn how Insights leaders can transform themselves, in order to transform their business.
And stick around to the end when we bring back the full global foresight team for a wrap-up and reflection of Future Imagined in 2021!
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Read more from Nigel on Amazon
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Listen to the team's favorite episodes from 2021:
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